Professional etiquette training and education
Beaumont Etiquette
Project context
Several audiences, one trusted name.
Beaumont Etiquette provides modern etiquette education through online courses, private courses, corporate training, Train the Trainer programs, speaking, and advice. Its audiences include individuals, private clients, companies, future trainers, and event organizers, each arriving with a different goal.
Beaumont asked Studio FLACH to make those routes easier to recognize, give founder Myka Meier, media coverage, client comments, and educational content enough space, and help visitors identify a relevant next step.
The starting point
From a compact course index to a softer, more spacious direction.
The former homepage presented courses, books, a newsletter, and company information within one course-led page. It showed the range of programs, but gave less room to the differences between audiences, Myka Meier’s founder story, media proof, and advice content.
The saved mood board set a lighter visual direction. Navy, ivory, stone, blush, and warm brown were set beside open spacing, rounded forms, editorial type, polished interiors, and tactile materials. The aim was a professional setting that could welcome private and corporate audiences within the same brand.
Former website
The original homepage worked mainly as a course index, with programs and company information presented in one long stream.
Initial visual direction
Pale neutrals, navy, warm accents, and spacious editorial references set a softer professional tone.
Website structure
Give each audience a clear route into the offer.
The work organized the main offer around four paths: the Finishing Program, Private Courses, Online Courses, and Corporate Training. Train the Trainer, speaking, advice, and company information remain available through the main navigation.
Each route explains who it serves, what it provides, and where the visitor should go next. Founder material, media coverage, client comments, advice content, and focused calls to action appear in a sequence that supports the visitor’s choice.
Selected views
Offer families, corporate depth, proof, editorial discovery, and industry routes show how visitors move through the site.
The final website
One clear system across every page and screen.
The finished website pairs a restrained navy and ivory palette with warm editorial imagery, rounded image shapes, and recurring card patterns. Navigation, offer pages, founder material, media coverage, advice, and contact prompts follow the same visual logic across laptop and phone screens.
Reusable page patterns and CMS support provide a practical way to maintain advice content and add future offers within the established site structure.
Selected views
The complete homepage opening fold leads into founder proof, course, press, and Advice views.
Outcome and project scope
The website now explains more before a conversation begins.
Visitors can see who Beaumont serves, compare the main offer paths, learn about Myka Meier, review media and client proof, browse advice, and move toward a relevant inquiry. Navigation is easier to scan, page order answers more questions before contact, and the same structure carries from laptop to phone.
The Webflow build gives the team reusable page and CMS patterns for future course and editorial updates, plus a cleaner technical base for search and ongoing maintenance.
Services delivered
- Website structure and design
- Responsive page design
- Webflow development
- CMS setup
- Course and offer structure
- Initial search setup
- Technical setup and refinement
A clearer home for a wide offer.
The finished website gives Beaumont Etiquette a clearer way to present its expertise, guide different audiences, and expand its course and content offer over time.