Brand research & visual direction
We review the business, audience, competitors, and current materials, then agree on a visual direction before design begins.
Your business has grown. Its visual identity should show it.
True Mark™ creates complete brand identities for consultants, firms, clinics, coaches, and expert-led businesses whose current look no longer matches the quality of their work.
When the business has moved forward and the brand has not.
True Mark™ is designed for businesses that need more than a new logo. It creates a visual system that can support the company across every place clients see it.
True Mark™ may be the right fit when:
- The business has outgrown its current logo and visual system.
- Your website, proposals, and marketing do not look like the same company.
- The identity no longer supports your price, offer, or ideal clients.
- A website redesign is coming, and the old look should not come with it.
- You are launching a new service business and need a credible identity from the start.
If the brand still feels right and the website is the main issue, True Space™ may be the better fit. If both need work, explore Signature Suite™.
A complete visual identity, built for real use.
True Mark™ gives you the core system and files needed to present the business consistently across digital and print material.
Logo system
A primary logo, secondary marks, and icon versions designed for different sizes and uses.
Color & typography
A defined color palette and type system for your website, documents, social profiles, and printed material.
Brand guidelines
A practical guide showing how to use the logos, colors, type, spacing, and key visual rules.
Brand essentials
The most useful applications for your business, chosen with you. These may include business cards, proposal covers, social graphics, stationery, or other agreed assets.
“As a professional coach, I wanted my branding to be on par with the level of service I deliver . The results exceeded my expectations.”
From business context to a brand you can use with confidence.
Understand
We learn about the business, audience, offer, current identity, and the first impression you need to make.
Set the visual direction
We review the market and create a mood board to agree on the overall look before logo design begins.
Create the identity
We design the logo system, color palette, typography, and the visual rules that hold the brand together.
Review and refine
You review the work at agreed stages. We use your feedback to refine the direction within the project scope.
Prepare and deliver
We create the final brand assets, organise the files, and provide clear guidelines for using the identity across digital and print material.
True Mark™ investment
$9,000
Or 2 payments of $4,500
The fixed price includes the full True Mark™ scope:
- Brand research and visual direction
- Logo system
- Color and typography system
- Brand guidelines
- Agreed Brand Essentials
- Feedback and revisions within scope
- Final files prepared for digital and print use
FAQs
Questions about the brand identity project.
Still deciding which option fits? Book a free strategy call. Contact us.
Can you work with our current logo?
Yes. We can keep, refine, or replace it, depending on what still works and what no longer fits the business.
Is True Mark™ a rebrand or a new identity?
It can be either.
The process works for established businesses updating an existing identity and for new businesses creating one from the start.
Is naming or messaging included?
True Mark™ focuses on visual identity.
We review your positioning and current message to guide the design. Naming, verbal identity, or a larger messaging project would need a separate scope.
How involved will I need to be?
You will need to share context, answer questions, review key stages, and make decisions.
You will not need to manage every detail. We lead the process, keep the project moving, and tell you what we need at each step.
What if I do not like the first direction?
We discuss what feels wrong and refine the direction before moving further into the identity.
Feedback and revisions are included within the agreed scope.
What files will I receive?
You receive the approved logo files in formats for digital and print use, plus the color system, typography information, brand guidelines, and agreed Brand Essentials.
Can you design the website later?
Yes.
True Mark™ can stand alone, and the finished identity can later become the starting point for True Space™.
If the brand and website both need work now, Signature Suite™ is usually the more direct option.
How long does True Mark™ take?
Most True Mark™ projects take 4 to 6 weeks, depending on feedback timing and the agreed scope.
Let’s look at what your current identity is saying.
Your visual identity should match the quality of the work, the clients you want, and the business you have now. Book a free strategy call and we’ll discuss what still works, what feels behind, and whether True Mark™ is the right next step.