Privacy and data protection consulting
Aleada Consulting
Project context
A referral-built consultancy needed to speak to a wider market.
Aleada is a women- and minority-owned Silicon Valley consultancy working across privacy, data protection, information security, technology, auditing, and project management. Founded in 2016, the firm supports fast-growth and mature companies in global markets.
Referrals and returning clients had driven much of its earlier growth. Aleada wanted a stronger website for new audiences, with clearer services, visible team expertise, educational content, and enough flexibility to support future business development.
The starting point
From a dark brochure-style site to a brighter, people-led direction.
The former website used a dark teal presentation with limited space for service detail, team knowledge, educational content, or a clear account of how Aleada works with clients. The company’s technical focus was visible, but its people and wider value were harder to see.
The early visual direction introduced vivid teal, orange, cream, rounded graphic forms, clear content blocks, and people-focused photography. These choices answered the request for a modern, clean, simple, and distinctive site without falling back on familiar security imagery.
Former website
The former homepage presented Aleada as a specialist consultancy through a compact, dark, brochure-style page.
Initial visual direction
Brighter color, rounded forms, open layouts, and human photography gave the technical subject a warmer setting.
Website structure
Build the site around services, people, proof, and education.
The page structure creates clear routes through the company story, services, team, blog, FAQs, and consultation prompt. The Services page explains privacy program development, product support, compliance tools, and examples of client work.
Team profiles establish who provides the work, client comments show the customer perspective, and the Blog gives privacy topics a dedicated publishing space. Each path moves from a specific question toward a relevant service, person, article, or consultation.
Selected views
Service groups, narrow-screen navigation, the support method, editorial discovery, and common questions show the site structure.
The final website
A technical subject with a more human visual language.
Vivid teal and orange, cream backgrounds, rounded graphic forms, and people-focused photography move the experience away from the dark visual patterns common in privacy and security consulting.
Recurring cards, section patterns, and content layouts connect the homepage with services, team pages, articles, and FAQs. The same visual language carries across laptop and phone screens, giving a large page family a consistent reading experience.
Selected views
The complete homepage opening fold leads into client proof, article, and team views.
Outcome and project scope
Specialist knowledge is easier to read and explore.
Prospective clients can see what Aleada does, how the team works, who provides the advice, and where its experience applies. They can review service groups, meet the partners, read client comments, browse articles, check common questions, and move toward a consultation.
The Webflow build provides reusable page and CMS patterns for services and educational content, responsive page coverage, and a more recognizable setting for the firm’s expertise.
Services delivered
- Website strategy
- Wireframes and page planning
- Responsive page design
- Webflow development
- Service and team structure
- CMS publishing patterns
- Technical setup and refinement
A more visible home for specialist expertise.
Aleada’s website gives its privacy and data protection work a clearer public presence. Services, people, proof, and education now have defined places within an experience that feels expert, direct, and human.