Ink Meets Design: Shaping the Identity and Website for the Weight of Ink

Ink Meets Design: Shaping the Identity and Website for the Weight of Ink

The Weight of Ink



Web Design

Web Development



The Weight of Ink Website in a Laptop in a white desk

The Weight of Ink is a distinctive boutique publishing, production, and investment company run by Michael, a talented entrepreneur, writer, and poet.

With a vision to discover, nurture, and celebrate storytellers, The Weight of Ink is inspired by the literal and metaphorical weight of the ink.

Michael’s journey began when he realized that his completed journal weighed more than an empty one due to the ink. This revelation led him to ponder the creative, spiritual, intellectual, and emotional weight that ink carries.

These aspects come to life in the relationships between the writer and reader, the artist and audience, and the imagined and the realized.

The Weight of Ink Moodboard

Michael sought a new brand and website design that would reflect his professionalism and the quality of his work as a writer, poet, and investor. His existing website lacked creativity and failed to capture the essence of his work or adequately explain the unique services offered by The Weight of Ink.

Michael desired a simple, clean design allowing his work to take center stage. He envisioned a unique design that would directly connect with the concept of ink used to write on paper.

The Weight of Ink Website Light and Dark Mode

Our team crafted a simple yet captivating logo inspired by ink elements. The logo prominently features the words “The Weight of Ink,” with “Ink” standing out to emphasize the core concept.

The most striking detail of the logo is the placement of the dot of the letter “i” in “ink” below the letter instead of above, suggesting a falling drop due to the weight of the ink, which perfectly aligns with the company’s name and philosophy.

The Weight of Ink Stationary

We developed a unique and elegant website that tells a story and engages the audience, like Michael’s work creating stories that inspire and connect with readers. The website is a beautiful portfolio of Michael’s multifaceted writing, investing, and publishing career.

Emulating the appearance of a written piece of paper, the website boasts a creative design that breaks traditional alignment rules, reflecting Michael’s free-flowing thought process.

The Weight of Ink Website Pages

The resulting modern and sophisticated brand positions Michael as a genuinely unique writing, publishing, and investing professional.

The cohesive visual identity, embodied in the logo and website, captures the essence of The Weight of Ink and showcases the quality of Michael’s work, setting him apart from the competition.

The Weight of Ink Website Pages Mobile Version

Our commitment to understanding and addressing the unique needs of our clients ensures they receive a tailored solution that elevates their brand and resonates with their target audience.

Let us help you create a powerful and inspiring brand that captures the essence of your business and leaves a lasting impression.


Very very very very very very very very very very very patient and polite through the whole process. Work with these guys you will not be disappointed.



RPG Studios


You're an amazing artist. I am VERY glad we've crossed paths.



Crypto Vinci


This is our second time working with Lucas - he is always extremely professional and friendly as well as being a very instinctive designer with the ability to nail the brief every time. Wouldn’t hesitate to recommend and use his services again myself when required. Very happy client 🙂



Wood Carpentry & Joinery


Great to work with. Really put thought into some of the design concepts based on minimal input from us. Would highly recommend it!



The Atticus Group


Studio FLACH designed a first class logo and website for us that perfectly reflected our brand and image. They went above and beyond to make sure we were happy with our logo and website.



Elevation Health Partners


Studio FLACH was an incredible asset to my company. He was very helpful and prompt with answering all my questions and concerns. I was very meticulous with my vision of the logo and he worked diligently to ensure I was satisfied with the final logo and website. I look forward to working with Lucas again. He has great talent and creativity.



Park Place Liquor & Deli


Had a great time dealing with Studio FLACH. Always on top of his work and quick to respond to questions or concerns. Absolutely loved my logo design and website! Couldn't ask for a better job!



The Accounting Well Company


I have worked with Studio FLACH a few times now and he always goes above and beyond. His service is 100% and always impresses me with how quickly he completes projects. Thanks.



Doll House Beauty Parlor


Flach is a phenomenal talent and anyone who uses him is going to get blown away by his creative and communication skills!


Mr. Markman